October 2002 saw the birth of the most influential cooperation in sport and fashion to date with the launch of the 2003 Spring/Summer Y-3 Men’s and Women’s collection. The “Y” stands for Yohji Yamamoto, the “3” represents adidas’ three signature stripes and the “-” signifies the link between the two. The collaboration between renowned Japanese fashion designer Yohji Yamamoto and the authentic sports brand adidas has revolutionized the industry, creating a new category in fashion. Y-3 represents design, true craftsmanship, and the future in sportswear.
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